UNDERSTANDING SEARCH ENGINE OPTIMIZATION
Search Engine Optimization (SEO) is the act of increasing the value of a website with various strategies and techniques. The more relevant a website is, the higher it ranks in search results when people are looking.
Internet Marketing is complicated. There are several types of optimization that can help a business move up in search results. This includes adding content, On-site SEO, External SEO, Social Media Optimization, Video Optimization, Link Building, Blogging and more.
At Marketing Ninjas, Inc. we are all about transparency and want our clients to understand how things work and where their marketing dollars go, which is why we want to take this opportunity to give you a simple and fun breakdown of the notoriously complicated subject of Search Engine Optimization and how it can set your business up for permanent success.
On your mark…get set…scroll!
How important is the first page of Google?
Percentage of Google traffic in the first three pages of a search.
Page 1: 91.5%
The 3 types of search results on Google’s first page.
(In other words, the 3 ways you can get to the first page)
Even though it is the fastest way to get to the first page, the Google ad campaigns have by far the lowest conversion rate out of the search results. These Pay-Per-Click ads can also wipe out your budget in no time if you are not careful.